Privacy Policy

Last updated: 25 May 2026

Who we are

TrueClarity is operated by Archaic Limited, a company registered in Ireland (Company No. 811858), with registered office at 7 Marlmount Close, Dundalk, Co. Louth, Ireland.

What data we collect

Account data: Email address and password when you create an account.
Profile data: Business name, business type, and county — optional, provided by you.
Assessment data: Your answers to the AI Readiness Assessment and the resulting scores.
Business sector: When you take the assessment, we ask what type of business you run (e.g. Trades, Hospitality, Retail, Professional Services). This is optional and is used to provide sector-specific benchmarks comparing your results to similar Irish businesses. It does not affect your assessment score.
Payment data: Stripe processes payment information. We do not store card details.
Usage data: Anonymised page views collected via Plausible Analytics (no cookies, no personal data).

Legal basis for processing

Contract: Account data and payment data are processed to deliver the service you have purchased.
Legitimate interest: Anonymised analytics to improve the product.
Consent: Marketing emails, including the drip email series and monthly digest, are only sent where you have explicitly opted in via checkbox. You can withdraw consent at any time using the unsubscribe link in every email.

How we use your data

To provide access to the True Clarity toolkit and playbooks
To process payments via Stripe
To send service-related emails (account confirmation, receipts)
To improve the product using anonymised analytics
Email marketing: With your explicit consent (opt-in checkbox), we send a short series of personalised emails with AI tips and guides based on your assessment results. You can unsubscribe at any time using the link in every email.
Monthly digest emails: If you are a paid subscriber and have opted in to marketing emails, we send a monthly email summarising what's new, your assessment score trends, and suggested next actions. You can unsubscribe at any time.

Data sharing

We share data only with the following processors:

Supabase — database and authentication (EU-hosted, Ireland region)
Stripe — payment processing (EU entity available, processor terms in place)
Vercel — hosting and deployment infrastructure
Resend — transactional email delivery (EU region)
Plausible Analytics — anonymised usage analytics (EU-hosted, no personal data, no cookies)
Sentry — error monitoring. If an error occurs while you use our site, technical error data (stack traces, browser info, page URL) may be sent to Sentry (sentry.io) for debugging. No personal data is intentionally sent. Sentry is hosted in the EU.
Upstash — rate limiting. We use Upstash Redis to prevent abuse of our assessment form. Only anonymised identifiers (hashed IP addresses for anonymous users) are processed. No personal data is stored. Upstash data is hosted in EU (Ireland).

We do not sell your data to third parties.

Data retention

We retain your account data for as long as your account is active, plus 12 months. Assessment data is retained for 24 months. You can request deletion at any time.

Your rights (GDPR)

Under GDPR, you have the right to:

Access the personal data we hold about you
Correct inaccurate data
Request deletion of your data
Object to processing
Data portability

To exercise any of these rights, email hello@trueclarity.ie. We will respond within 30 days.

You also have the right to lodge a complaint with the Data Protection Commission (DPC) at dataprotection.ie.

Cookies

We use only essential session cookies for authentication. We do not use tracking or advertising cookies. See our Cookie Policy for details.

Contact

For any data protection queries: hello@trueclarity.ie