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Basics

AI (Artificial Intelligence)

AI stands for Artificial Intelligence. It refers to computer software that can perform tasks that normally require human thinking — like understanding language, answering questions, writing text, or recognising images. When business owners talk about AI today, they usually mean tools like ChatGPT, which can hold a conversation and help with tasks like writing emails or drafting social media posts.

Real-world example

A café owner uses ChatGPT to write their weekly specials post for Facebook in under two minutes, instead of spending 20 minutes on it themselves.

Related terms

Related guide

Your First AI Assistant

Step-by-step guide for Irish business owners — plain English, no jargon.

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