Digital Marketing
Digital marketing is any marketing you do online — social media posts, paid ads on Google or Facebook, email newsletters, your website, and search engine optimisation. For small Irish businesses, digital marketing is often more affordable and measurable than print or radio advertising. AI tools can now help with writing copy, generating ideas, creating images, and even planning campaigns — making it easier for solo operators to compete with larger businesses.
Real-world example
A Louth wedding photographer uses a mix of Instagram posts, Google ads, and a monthly email newsletter to stay in front of engaged couples. AI helps her write captions and blog posts, cutting her marketing time in half.
Related guide
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Step-by-step guide for Irish business owners — plain English, no jargon.
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