Email Marketing
Email marketing means sending regular emails to your customers or subscribers — things like newsletters, promotions, new product announcements, or seasonal offers. It is one of the most cost-effective ways to stay in touch with existing customers and encourage repeat business. Tools like Mailchimp and Klaviyo make it straightforward, and AI tools can help you write the emails. Importantly, you must only email people who have given you permission — this is a GDPR requirement.
Real-world example
A Westmeath garden centre sends a monthly email newsletter using Mailchimp, featuring seasonal planting tips and a discount offer. Their footfall increases noticeably in the week after each send.
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AI for Customer Communication
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