Email Marketing

Email marketing means sending regular emails to your customers or subscribers — things like newsletters, promotions, new product announcements, or seasonal offers. It is one of the most cost-effective ways to stay in touch with existing customers and encourage repeat business. Tools like Mailchimp and Klaviyo make it straightforward, and AI tools can help you write the emails. In practice, you need a valid legal basis and a working opt-out path before sending marketing emails, which for many small businesses means clear consent.