Machine Learning
Machine learning is the technology that allows computers to learn from data and get better at tasks over time, without being explicitly programmed for every situation. It is the engine behind many AI tools you already use — from spam filters in your email to the product recommendations on Amazon. As a business owner, you do not need to understand the maths; what matters is that AI tools powered by machine learning can adapt and improve based on real-world use.
Real-world example
A Shopify store notices that its AI-powered product recommendation tool starts suggesting more relevant items after a few weeks — that is machine learning improving based on customer behaviour.
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