Brand Voice
Brand voice is the consistent personality and tone your business uses across all written and spoken communication — your website, social media, emails, and customer service. A clear brand voice makes your business more recognisable and trustworthy. When using AI tools to write content, defining your brand voice upfront ensures the output sounds like you, not a generic template.
Real-world example
A Westmeath farm shop describes their brand voice as friendly, honest, and proudly local. They add this to their ChatGPT prompts when writing product descriptions and social posts, so everything sounds consistent.
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