Content Marketing
Content marketing means creating useful or interesting material — blog posts, social media updates, short videos, newsletters — that attracts potential customers to your business without directly selling to them. The idea is that if you help people with information they need, they'll think of you when they're ready to buy. AI tools can now help you come up with ideas, write first drafts, and repurpose one piece of content into several formats. It's one of the most cost-effective ways for a small business to build an audience online.
Real-world example
A Sligo plumber posts a short 'tip of the week' on Instagram written by ChatGPT and has picked up three new customers in two months who said they found him through his posts.
Related terms
Related guide
AI for Customer Communication
Step-by-step guide for Irish business owners — plain English, no jargon.
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