Customer Persona
A customer persona is a fictional profile that represents your ideal customer — their job, age, goals, frustrations, and buying behaviour. Creating clear personas helps you write better marketing copy, make better product decisions, and focus your time on the customers most likely to buy. AI tools like ChatGPT can help you build personas quickly from a description of your business.
Real-world example
A nutritionist asks ChatGPT to build a customer persona based on her typical clients. The result: Maire, 38, working mum, wants quick healthy meals, frustrated by fad diets, active on Instagram. She uses this to rewrite her website copy and her enquiry rate doubles.
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