Strategy
Digital Transformation
Digital transformation means using digital technology to improve or change how your business operates. For small businesses, this does not mean a major overhaul — it might simply mean moving from paper invoices to accounting software, using an online booking system, or starting to use AI tools for content. The goal is to work more efficiently and serve customers better.
Real-world example
A bakery moves from taking orders by phone to an online ordering system, reducing errors and saving the owner an hour a day in phone calls.
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