Upselling & Cross-selling
Upselling is encouraging a customer to buy a more expensive version of what they are already buying. Cross-selling is suggesting a complementary product or service alongside their purchase. Both increase average order value without requiring new customers. AI tools can help identify which products are commonly bought together and automate personalised recommendations.
Real-world example
A hair salon uses an AI-powered booking system that automatically suggests a conditioning treatment add-on when a customer books a colour appointment — increasing average booking value by 20%.
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