Sentiment Analysis
Sentiment analysis is an AI technique that reads text — like customer reviews, emails, or social media comments — and determines whether the tone is positive, negative, or neutral. It allows businesses to quickly understand how customers feel without reading every message individually. This is especially useful when you receive large volumes of feedback. Many CRM and review platforms have this built in.
Real-world example
A Kilkenny B&B owner uses sentiment analysis on their Google Reviews each month to quickly spot recurring complaints about check-in times without reading every review in full.
Related terms
Related guide
AI for Customer Communication
Step-by-step guide for Irish business owners — plain English, no jargon.
Open guide →Not sure where to start with AI?
Take the free 5-minute assessment and get a personalised plan for your business.
Take the free assessment →